Across the strata of North America the Pink Floyd Airship became legend with every appearance as it flew well ahead of each scheduled concert. Any presumptions to use the airship as a show prop were dashed in the end, except for the Miami tour opener and later in Boston, the Pink Floyd Airship remained a curious enigma. However, as a promotional tool for The Division Bell album and for the subsequent tour, the infamous airship seems to have worked. One ideal use was to ferry the media over stadiums to view the colossal stage (probably a good idea since they were not permitted to visit on foot). A commercial use for the airship was exposure in an ad campaign for Labatt's Ice beer on Canadian television. (Perhaps because CPI, head promoter for the tour, is owned by Labatt's Beer?) It was also featured extensively in the Columbia Electronic Press Kit/Promo Spots Video for the Division Bell promotional tour.